Insightful Corner

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All-natural skincare brand Burt’s Bees are master storytellers. Their #BringBackTheBees campaign saw them pledge to plant 5,000 bee-friendly wildflowers with the British Beekeepers Association for every limited edition lip balm purchased. Give your customers all the information they need – including clear pricing and even limitations – to help them make an informed decision. The more clued up a customer feels, the more likely they are to give you repeat business Reset Shout about your success to secure the social proof you need to persuade new and existing customers to trust your business. UK-based swim school Puddle Ducks do this brilliantly on their testimonial page with glowing quotes from their customers